About Us
About Us
About Us
Men in Finance is a well known fractional CFO service for e-commerce & saas businesses. While Winnipeg is home, their services are available for amazing clients around the world.
Men in Finance is a well known fractional CFO service for e-commerce & saas businesses. While Winnipeg is home, their services are available for amazing clients around the world.
Men in Finance is a well known fractional CFO service for e-commerce & saas businesses. While Winnipeg is home, their services are available for amazing clients around the world.
Men in Finance is a well known fractional CFO service for e-commerce & saas businesses. While Winnipeg is home, their services are available for amazing clients around the world.
4.8/5
4.8/5
4.8/5
4.8/5
Over 150 happy
clients around Canada
Over 150 happy
clients around Canada
Over 150 happy
clients around Canada
Over 150 happy
clients around Canada
Our Story
Our Story
Our Story
Our Story
How I became a Fractional CFO
How I became a Fractional CFO
How I became a Fractional CFO
How I became a Fractional CFO
01
01
01
01
High School (Class of 2005)
High School (Class of 2005)
High School (Class of 2005)
High School (Class of 2005)
My journey began in high school, where I realized I had a knack for numbers.
I consistently scored A+ in Math and Science classes.
However, I was bad at sports and pretty out of shape.
My journey began in high school, where I realized I had a knack for numbers.
I consistently scored A+ in Math and Science classes.
However, I was bad at sports and pretty out of shape.
My journey began in high school, where I realized I had a knack for numbers.
I consistently scored A+ in Math and Science classes.
However, I was bad at sports and pretty out of shape.
My journey began in high school, where I realized I had a knack for numbers.
I consistently scored A+ in Math and Science classes.
However, I was bad at sports and pretty out of shape.
University (Class of 2011)
University (Class of 2011)
University (Class of 2011)
University (Class of 2011)
I pursued a degree in Finance and Accounting at the University of Manitoba.
During this time, I also worked part time at a local insurance firm, helping them with bookkeeping and administrative tasks.
This hands on experience taught me the importance of accurate bookkeeping, cash flow & financial planning for business survival.
I also took up tennis and started going to the gym because I was trying to impress a girl in my class.
I pursued a degree in Finance and Accounting at the University of Manitoba.
During this time, I also worked part time at a local insurance firm, helping them with bookkeeping and administrative tasks.
This hands on experience taught me the importance of accurate bookkeeping, cash flow & financial planning for business survival.
I also took up tennis and started going to the gym because I was trying to impress a girl in my class.
I pursued a degree in Finance and Accounting at the University of Manitoba.
During this time, I also worked part time at a local insurance firm, helping them with bookkeeping and administrative tasks.
This hands on experience taught me the importance of accurate bookkeeping, cash flow & financial planning for business survival.
I also took up tennis and started going to the gym because I was trying to impress a girl in my class.
I pursued a degree in Finance and Accounting at the University of Manitoba.
During this time, I also worked part time at a local insurance firm, helping them with bookkeeping and administrative tasks.
This hands on experience taught me the importance of accurate bookkeeping, cash flow & financial planning for business survival.
I also took up tennis and started going to the gym because I was trying to impress a girl in my class.
02
02
02
02
03
03
03
03
Early Career: Learning the real world of business.
Early Career: Learning the real world of business.
Early Career: Learning the real world of business.
Early Career: Learning the real world of business.
After graduating, I joined a mid sized firm as a junior financial analyst. I spent long hours digging through reports, tracking KPI's and learning the nuances of budgeting, forecasting and operational efficiency.
These early years were where I honed my analytical skills and learned about how important financial decisions can make or break a business.
Unfortunately, that girl I was trying to impress - we parted ways because she wanted to move to Texas and I wanted to stay in Canada.
After graduating, I joined a mid sized firm as a junior financial analyst. I spent long hours digging through reports, tracking KPI's and learning the nuances of budgeting, forecasting and operational efficiency.
These early years were where I honed my analytical skills and learned about how important financial decisions can make or break a business.
Unfortunately, that girl I was trying to impress - we parted ways because she wanted to move to Texas and I wanted to stay in Canada.
After graduating, I joined a mid sized firm as a junior financial analyst. I spent long hours digging through reports, tracking KPI's and learning the nuances of budgeting, forecasting and operational efficiency.
These early years were where I honed my analytical skills and learned about how important financial decisions can make or break a business.
Unfortunately, that girl I was trying to impress - we parted ways because she wanted to move to Texas and I wanted to stay in Canada.
After graduating, I joined a mid sized firm as a junior financial analyst. I spent long hours digging through reports, tracking KPI's and learning the nuances of budgeting, forecasting and operational efficiency.
These early years were where I honed my analytical skills and learned about how important financial decisions can make or break a business.
Unfortunately, that girl I was trying to impress - we parted ways because she wanted to move to Texas and I wanted to stay in Canada.
Starting my own Fractional CFO hustle
Starting my own Fractional CFO hustle
Starting my own Fractional CFO hustle
Starting my own Fractional CFO hustle
After 4 years of working the corporate ladder, I thought I was living the dream - until I got laid off from my job due to reasons out of my control.
During these years, I did lots of networking and met many incredible small business owners that turned out to be great friends.
Most of them were crushing it in sales, but were dreadful when it came to managing their finances.
They didn't need to hire someone new - they just needed someone reliable to steer them in the right direction.
This was where I saw the golden opportunity to start my own Fractional CFO business.
After 4 years of working the corporate ladder, I thought I was living the dream - until I got laid off from my job due to reasons out of my control.
During these years, I did lots of networking and met many incredible small business owners that turned out to be great friends.
Most of them were crushing it in sales, but were dreadful when it came to managing their finances.
They didn't need to hire someone new - they just needed someone reliable to steer them in the right direction.
This was where I saw the golden opportunity to start my own Fractional CFO business.
After 4 years of working the corporate ladder, I thought I was living the dream - until I got laid off from my job due to reasons out of my control.
During these years, I did lots of networking and met many incredible small business owners that turned out to be great friends.
Most of them were crushing it in sales, but were dreadful when it came to managing their finances.
They didn't need to hire someone new - they just needed someone reliable to steer them in the right direction.
This was where I saw the golden opportunity to start my own Fractional CFO business.
After 4 years of working the corporate ladder, I thought I was living the dream - until I got laid off from my job due to reasons out of my control.
During these years, I did lots of networking and met many incredible small business owners that turned out to be great friends.
Most of them were crushing it in sales, but were dreadful when it came to managing their finances.
They didn't need to hire someone new - they just needed someone reliable to steer them in the right direction.
This was where I saw the golden opportunity to start my own Fractional CFO business.
04
04
04
04
05
05
05
05
Specializing in E-Commerce & Saas
Specializing in E-Commerce & Saas
Specializing in E-Commerce & Saas
Specializing in E-Commerce & Saas
Over time, I noticed the rapid growth in digital markets.
This propelled me to shift my focus to e-commerce & Saas businesses.
I worked closely with founders, marketers & operations teams to streamline cash flow, improve margins & forecast revenues with precision.
Over time, I noticed the rapid growth in digital markets.
This propelled me to shift my focus to e-commerce & Saas businesses.
I worked closely with founders, marketers & operations teams to streamline cash flow, improve margins & forecast revenues with precision.
Over time, I noticed the rapid growth in digital markets.
This propelled me to shift my focus to e-commerce & Saas businesses.
I worked closely with founders, marketers & operations teams to streamline cash flow, improve margins & forecast revenues with precision.
Over time, I noticed the rapid growth in digital markets.
This propelled me to shift my focus to e-commerce & Saas businesses.
I worked closely with founders, marketers & operations teams to streamline cash flow, improve margins & forecast revenues with precision.
Living the dream as a Fractional CFO (Present Day)
Living the dream as a Fractional CFO (Present Day)
Living the dream as a Fractional CFO (Present Day)
Living the dream as a Fractional CFO (Present Day)
Over the past 10 years, I've served as a Fractional CFO for high growth companies, delivering measurable results and doing work that I truly love.
On top of that, I also got married and had 2 daughters with the love of my life.
Over the past 10 years, I've served as a Fractional CFO for high growth companies, delivering measurable results and doing work that I truly love.
On top of that, I also got married and had 2 daughters with the love of my life.
Over the past 10 years, I've served as a Fractional CFO for high growth companies, delivering measurable results and doing work that I truly love.
On top of that, I also got married and had 2 daughters with the love of my life.
Over the past 10 years, I've served as a Fractional CFO for high growth companies, delivering measurable results and doing work that I truly love.
On top of that, I also got married and had 2 daughters with the love of my life.
05
05
05
05
Meet our Team
Meet our Team
Meet our Team
Meet our Team
Jessica Huang
Financial Analyst
John Simpson
John Simpson
John Simpson
President & Fractional CFO
President & Fractional CFO
President & Fractional CFO
Andrew Gasquet
Andrew Gasquet
Andrew Gasquet
Financial Controller
Financial Controller
Financial Controller
Jessica Huang
Jessica Huang
Jessica Huang
Financial Analyst
Financial Analyst
Financial Analyst
Sean Fernandez
Sean Fernandez
Sean Fernandez
Client Success & Operations Coordinator
Client Success & Operations Coordinator
Client Success & Operations Coordinator
Katie Stevens
Katie Stevens
Katie Stevens
Bookkeeping Assistant
Bookkeeping Assistant
Bookkeeping Assistant
Testimonials
Testimonials
John helped us get our expenses under control & improved our margins in less than 6 months. Clear, decisive & reliable
Mark T.
Saas Founder
John helped us get our expenses under control & improved our margins in less than 6 months. Clear, decisive & reliable
Mark T.
Saas Founder
John helped us get our expenses under control & improved our margins in less than 6 months. Clear, decisive & reliable
Mark T.
Saas Founder
John's financial insight is worth more than we pay him.
He's helped us make smarter & faster decisions.David L.
Saas Founder
We were bleeding cash before John stepped in.
Now, we're profitable & planning our next round of funding.Alex H
Founder of E-Commerce brand
John helped us get our expenses under control & improved our margins in less than 6 months. Clear, decisive & reliable
Mark T.
Saas Founder
Ready to scale with clarity & control
We’re excited to help your growing SAAS or e-com business move forward financially
Book your free
consultation
Ready to scale with clarity & control
We’re excited to help your growing SAAS or e-com business move forward financially
Book your free
consultation
Ready to scale with clarity & control
We’re excited to help your growing SAAS or e-com business move forward financially
Book your free
consultation
Ready to scale with clarity & control
We’re excited to help your growing SAAS or e-com business move forward financially
Book your free
consultation
MAN IN FINANCE
Vancouver's leading CFO service specializing in helping SAAS & E-Commerce businesses thrive financially.
Copyright
2025 Men in Finance. All rights reserved
Terms & Conditions
MAN IN FINANCE
Vancouver's leading CFO service specializing in helping SAAS & E-Commerce businesses thrive financially.
Terms & Conditions
Copyright
2025 Men in Finance. All rights reserved
MAN IN FINANCE
Vancouver's leading CFO service specializing in helping SAAS & E-Commerce businesses thrive financially.
Terms & Conditions
Copyright
2025 Men in Finance. All rights reserved
MAN IN FINANCE
Vancouver's leading CFO service specializing in helping SAAS & E-Commerce businesses thrive financially.
Copyright
2025 Men in Finance. All rights reserved
Terms & Conditions